Home » Adidas’ Bored Ape NFT Makes Appearance With Messi, Benzema in New World Cup Trailer

Adidas’ Bored Ape NFT Makes Appearance With Messi, Benzema in New World Cup Trailer

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Adidas continues a long tradition at the FIFA World Cup, but this time with a cryptocurrency twist.

sports brands, Boad Ape Yacht Club A (BAYC) character named Indigo Hertz in a recent promotional trailer released alongside football superstars like Lionel Messi and Karim Benzema.

Hertz was pictured on the ‘Indigoooooals’ cereal box with the message that Benzema eats Gaul for breakfast. Video His trailer was narrated by British rap icon Stormzy and ended with a cameo appearance as a coach who carries players to tournaments as a driver.

Adidas purchased the Indigo Herz (BAYC #8774) in September 2021. 46 Ethereumabout $156,000 at the time.

The move is an interesting example of how major brands are leveraging their NFT rights.

Adidas for Web3

Yuga Labs, the founding company behind BAYC, grants owners full intellectual property rights to use the characters for commercial purposes.

Adidas therefore has a full license to use Ape. NFTs Across physical and digital products, from sports jerseys and sneakers to merchandise, as well as traditional logos and naming rights.

This isn’t the first time Bored Ape has been used in this way either.California-based restaurant Bored & Hungry adoption Boring monkey #6184 That menu and all that advertising.

Adidas also formed separate partnerships with Yuga Labs, popular influencer GMoney, and NFT collection Punks Comics to pursue a metaverse engagement starring each character in Adidas’ first NFT. droptitle to Metaverse.

Additionally, the brand is set to present Its a capsule collection NFT in 2 days.

Judging by the shape of boxing and the sentiment of the community, we would expect the reveal to be a redeemable physical item of clothing.

Adidas Into the Metaverse NFT Phase 1 granted owners physical utility in the form of exclusive clothing items. A black hoodie with an Adidas blockchain address embedded, a yellow tracksuit with the logos of all four collaborators, and an orange Gmoney beanie.

The current level, Phase 2, is expected to advance physical goods to provide greater utility to their owners via access to physical and metaverse experiences.

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