Adidas Originals is a German sportswear brand. make clear The first blockchain-powered virtual wearable. Top sports brand Adidas has named its first collection of NFT wearables “Virtual Gear”. With the launch of the NFT collection, Adidas Originals looks to improve its community-based, member-first, open metaverse strategy.
The 16-piece collection is available in the holder’s wallet of the capsule collection that debuted in May and was airdropped to the Into The Metaverse (ITM) NFT holder that seized Phase 2. The 16-piece collection connects past and future, virtual and physical, community and creator, culture and identity, representing creative and cultural breakthroughs in the history of the brand.
Adidas VP comments on NFT wearable launch
While talking about launching NFT wearables, Vice President of Adidas Erica Wykes-Snaid said: “We love the opportunity this collection brings to our community of our most passionate holders. Or put it on the list so others can join this community.With an ecosystem of communities and creators at its core, adidas explores all viable utilities, platforms and experiences within Web3. and unlock new possibilities for wearables, with a focus on tangible value and enduring utility for community members.”
According to the report, adidas Originals holders who own The Capsule NFT Collection allows you to publish and trade Capsule NFTs to see which of the 16 unique pieces have been assigned. This means that the user would have to “write” her current Capsule NFT to randomly generate one of the 16 new digital wearable NFTs.
Nic Galway, Senior VP of Creative Direction at Adidas Originals, also commented on the collection, noting that Adidas is one of the brands known for constantly exploring the limits of creativity and pushing boundaries. to find out what lies beyond. he added “But Web3 gives designers and collaborators a new outlet to imagine and reimagine how our brand can be represented in an augmented virtual world. ”
For those who don’t own an adidas Originals: Capsule NFT yet, the new Virtual Gear collection will be available directly from various NFT marketplaces starting November 16th. As an added bonus, a community member who owns a virtual wearable NFT and a suitable partner collection NFT (BAYC, MAYC, Inhabitants) will be able to use the soon-to-be-released PFP tool to “make” his NFT on adidas virtual wearables. You can “dress up”. .
For those who do not have adidas originals
Capsule NFT will be making the new Virtual Gear collection available directly through various NFT marketplaces starting November 16th. As an added bonus, a community member who owns a virtual wearable NFT and a suitable partner collection NFT (BAYC, MAYC, Inhabitants) will be able to use the soon-to-be-released PFP tool to “make” his NFT on adidas virtual wearables. You can “dress up”. .
especially, competing brands Nike has become one of the biggest fashion players in Web3. in the non-fungible token (NFT) space.
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