- Adidas is expanding its metaverse strategy with the launch of NFT wearables.
- Wearables are designed to be worn by virtual avatars and NFT profile pictures.
- The collection also includes wearables representing Bored Ape Yacht Club, Gmoney and PunkComics.
Adidas Originals today unveiled an exclusive collection of blockchain-based virtual wearables. NFTsThe collection represents the sportswear company’s first NFT wearable collection called “Virtual Gear” as Adidas accelerates its efforts. metaverse strategy.
The 16-piece collection will be available in the wallet of the holder of the capsule collection airdropped on Into, which launched in May. metaverse (ITM) NFT holders who have applied for Phase 2.
Starting today, owners of the adidas Originals: Capsule NFT Collection will be able to discover any of the 16 unique pieces allotted when they choose to trade their Capsule NFT publicly. This means that you must agree to “burn” the Capsule NFTs you currently hold in order to randomly generate one of 16 new digital wearable NFTs.
All pieces of virtual gear designed to be worn by virtual avatars and NFT profile pictures are interoperable with other metaverse environments.
Commenting on the announcement, Erika Wykes-Sneyd, Vice President of adidas /// studio (“Three Stripes Studio”) said: All Capsule Holders have options at launch. Either imprint and express your virtual identity with adidas’ first collection of virtual gear, or put it on your list so others can join the community. With communities and creator ecosystems at its core, adidas explores all viable utilities, platforms and experiences within his Web3, focusing on tangible value and immutable utility for community members to create wearables. unleash new possibilities for ”
Several pieces in the collection are made possible by designs like the NEOBONE, inspired by the rubber sole pattern of timeless superstar silhouettes, a subtle nod to the iconic side of adidas Originals DNA. Futuristic metaverse-inspired designs include pieces named ‘C2172’, ‘SPACE CRYSTAL’, ‘WALLRUNNER’ and ‘PFD – Personal Flotation Device’.
As part of the brand’s ongoing collaboration with early Web3 partners who worked with Adidas on the ITM project, the collection includes three limited-edition creator-driven pieces representing Bored Ape Yacht Club (BAYC), Gmoney and Punks Comics respectively. wearables are also included. .
If you don’t currently own an Adidas Originals: Capsule NFT, you can purchase the new Virtual Gear collection on relevant NFT marketplaces starting November 16th. As an added benefit, community members holding partner collection NFTs (BAYC, MAYC, Inhavidants) compatible with virtual wearable NFTs will soon be using his PFP tool to attach Adidas virtual wearables to NFTs. You will be able to
on mondayan Adidas bored monkey named Indigo Hertz appeared alongside football stars Messi and Benzema in the new World Cup trailer.
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