Home » Apple VP Greg Joz says ‘metaverse’ is a word he will never use

Apple VP Greg Joz says ‘metaverse’ is a word he will never use

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Apple is reportedly working on its own virtual world, and the company is also planning to introduce a new mixed reality headset. And following Mark Zuckerberg’s statement that the Metaverse should be “open” as a criticism of Apple, the company’s vice president of worldwide marketing, Greg Joswiak, said in an interview with rice field. WSJMore that he would never use the word “metaverse”.

Joswiak and Apple’s vice president of software Craig Federighi were interviewed by journalist Joanna Stern on Tuesday. WSJ Tech Live EventAt one point, Stern asked executives about the company’s future headsets, and unsurprisingly, they said nothing.

The reporter then asked two executives to complete the phrase “What is the Metaverse?” Apple has always avoided talking about future products, and this time was no exception. However, Joswiak’s response to Stern about the Metaverse sounded like he was making fun of Facebook because it changed its name to promote what it calls the Metaverse.

Apple has yet to announce a virtual reality product, but Meta is actively investing in this space. last month, Apple CEO Tim Cook Pokes Meta They say the “average person” doesn’t know what the Metaverse is. He also said he doesn’t think people should be encouraged to “live their lives” in virtual worlds.

A few days later, Meta CEO Mark Zuckerberg claimed He believes the Metaverse should be an open platform, but Apple is likely going in the opposite direction, potentially hurting both competitors and consumers. Meta has worked with partners such as Microsoft, Autodesk and Accenture to build the Metaverse platform.

Apple, on the other hand, Rumors of next year A sophisticated and expensive headset that integrates with iPhones and other products from the company.

iPhone with USB-C and iMessage for Android

In the same interview, Stern told Apple executives that the company European Union decision This will force all companies to adopt USB-C as the standard for electronic devices. Joswiak confirmed that Apple agrees with the decisionbut he did not give other details.

At another point in the interview, Federighi suggests Apple will never make an iMessage app for Android Because you can’t do this without compromising the “good experience” of the platform.

You can watch the full interview below:

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