Home » Bang & Olufsen Has Launched its First NFT Collection

Bang & Olufsen Has Launched its First NFT Collection

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Need world-class audio for your Metaversal home? Well, look no further. Bang & Olufsen brings Danish design standards to the digital realm with his first NFT collection.

Called the “DNA Collection,” Bang & Olufsen’s take on NFTs boasts as high-end design as the physical product. Owning one will give you a hard time indulging in its audio expertise, but you’ll definitely get a feel for what the brand, its history, history, and design language are all about.

As the name suggests, this selection of NFTs is an introspective take on what B&O is all about. In particular, the company’s flagship product uses microscopes and filters with digital lenses to expertly represent craft and performance through art.

B&O is an audio brand, so this collection is an aesthetically pleasing project, but why?

Now, Christoffer Østergaard Poulsen, SVP, Head of Business Development and Brand Collaboration, shared the following insights with Highsnobiety. Respecting our heritage while evolving towards the future and the changing digital environment.

This Metaverse adventure will allow us to grow a growing community of design and music lovers who put culture and innovation first and want to be interested in thought-provoking projects and experiences. This is our first step into the metaverse, and we look forward to being part of the evolution as the creator economy and digital culture evolve. ”

So what is included? Bang & Olufsen’s iconic Beogram 4000 turntable, Beoplay A9 and Beolab 90 speakers are on point. This project combines art and music from leading Web3 artists and musicians to bring the collection full circle.

Total, 1925 NFTs It pays homage to the year the brand was founded. NFTs are randomly generated based on pre-defined product distributions and product characteristics.

Each owner will then receive an Art Vial and a Music Vial containing the artwork and music track. Bang & Olufsen Foundry Sitethe owner will receive a 3D version of the NFT that is metaverse-enabled.

As if that wasn’t enough, owners are given access to future drops and have the chance to purchase limited-edition Beoplay A9 physical speakers. Really spoiled.

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