Home » Charlotte Tilbury Pushes Deeper Into Metaverse With 3D Holiday Store – WWD

Charlotte Tilbury Pushes Deeper Into Metaverse With 3D Holiday Store – WWD

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London Charlotte Tilbury beauty is digging deeper metaverse Charlotte’s Beauty Realm, the brand’s first 3D virtual store with a gaming experience, has opened. It will be announced on Thursday.

brand has entered Metaverse earlier this yearin partnership with experiential e-commerce platform Obsess.

For the holiday season, we plan to further enhance the experience by giving users the option to create their own avatar and specify their skin tone, hair color and body type.

You can also try on and shop makeup and skincare from our holiday collections to recreate looks from Kate Moss, Jordan Dunn, Twiggy and Lily James.

There is also a “shop with friends”, and an NFT for those who have experienced the shop for the first time has also appeared.

NFTs act like digital wristbands, giving you access to exclusive products and beauty experiences. His free NFT was created in partnership with tech industry specialists his POAP Studio. POAP Studio is creating Web 3.0 and NFT experiences for brands.

Customers at Charlotte’s Beauty Realm, a new 3D virtual store, can customize their avatar, learn from branded makeup artists, try on products, and shop directly from the store.

In the 3D world, Tilbury himself transforms into a Tinkerbell-style character, running around and mesmerizing those around him.

The brand is metaverse It calls itself a “global beauty and technology platform”. The company said it hopes to “form deeper connections with customers everywhere to discover, educate, test, try and buy” holiday products.

There is also an educational aspect. Customers can learn from the brand’s team of professional artists through livestreamed content.

“Whether they interact in-person, online, or through our virtual store in the metaverse, we want to offer our customers an unparalleled experience. As the lines between the physical and virtual continue to blur, we are We are creating an immersive experience for generations.” Charlotte Tilbury beauty.

Neha Singh, Founder and CEO of Obsess, said the technology will allow brands to create their own custom metaverses on the Charlotte Tilbury site, where both the environment and the shopper avatar will bring the brand aesthetic to life. It can be reflected and improve the overall customer experience.

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