Home » Claire’s Enters The Metaverse With ShimmerVille, A New Roblox Town

Claire’s Enters The Metaverse With ShimmerVille, A New Roblox Town

by admin

fashion and accessories brands Claire’s is in metaverse I would like to have a customer on board. Today, October 26th, the company launched ShimmerVille, a new original city built inside Roblox. Users will be able to blend Roblox’s immersive sharing experience with the values ​​of personal style and self-expression that Claire champions.

“Claire’s is constantly rethinking different ways to innovate and evolve in an ever-changing environment. We are passionate about emerging cultures and our purpose is self-expression. This means we live with consumers at the intersection of the physical and digital worlds.” Claire’s, to Girls United. “By joining the Metaverse and launching Roblox’s original world, his ShimmerVille, we are able to connect with young people and celebrate their uniqueness and individuality like never before.”

ShimmerVille gives users access to six interconnected destinations. Central Park is a community space and will host live events in the future. In the Pet Park and Orb Store, users can choose from her 15 pets, with endless opportunities to accessorize. Claire’s C Style Mall has merchandise, home furnishings, beauty treatments and rides available for purchase. Visitors can also enjoy digital snacks and drinks at Claire’s Café, build a custom his house in Bungalow Valley, and enjoy exclusive events and partner experiences at the Galleria.

Powered by its own economy, ShimmerVille features digital currency that visitors can earn by spending time on retail jobs, mini-games and experiences. Users can also customize their avatars with jewelry and accessories that are actually available for purchase.

“By helping Claire bring ShimmerVille to life on Roblox, we are pushing the boundaries of what was thought possible,” said Wonder Works Studio, the company that helped develop ShimmerVille. Managing Director Zachary Letter said. “We have created immersive and ever-expanding experiences with the ability to generate new and compelling IP that have a lasting impact on consumers in ways that push the boundaries of traditional media. ”

Visit Roblox and take a trip to ShimmerVille here.

about Kira: Keira Alessandrini Girls United news writer freelance reporterHer work has appeared in publications such as Time, The Hollywood Reporter, InStyle and Elle. Born in New York and raised in Paris, France, she infuses her passion with culture, street photography, and travel.

Related Posts

Leave a Comment