Home » CLARINS INTRODUCES T.R.U.S.T., A PLATFORM USING BLOCKCHAIN TECHNOLOGY TO PROVIDE TRANSPARENCY ON INGREDIENT TRACEABILITY AND PRODUCT MANUFACTURING

CLARINS INTRODUCES T.R.U.S.T., A PLATFORM USING BLOCKCHAIN TECHNOLOGY TO PROVIDE TRANSPARENCY ON INGREDIENT TRACEABILITY AND PRODUCT MANUFACTURING

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New York, November 14, 2022 /PRNewswire/ — Following its ethical and sustainable commitment, Clarins takes consumer transparency one step further. TRUST is a unique platform based on blockchain technology that also shares full traceability of ingredients used in product formulations. as a manufacturing process. Starting today, with the latest product batch number, anyone can access:

  • All steps of the product manufacturing process – Where the product is formulated and packaged, including quality and safety controls.
  • Extensive information on plant-derived ingredients – Including country of origin, harvesting method and Clarins Procurement Certificate.
  • Behind the Clarins Expertise – Via visuals and testimonials from across our factories, laboratories and facilities in Pontoise (France).

To enable TRUST, Clarins uses blockchain technology to ensure process security and transparency. Blockchain technology is used to store and transmit information in the most secure way possible as it has no centralized control system. It forms a database that records secure exchanges between different users (suppliers, producers), allowing blockchain technology to prove its authenticity and change anything once information is entered into the system. I don’t.

Clarins TRUST is an ongoing initiative and not all products and ingredients are available yet, but the list is growing daily for complete transparency. Currently, 30 products and 40 botanical extracts have been found, with nearly 100 expected by the end of 2023.

By simply entering a product’s batch code into Clarins’ TRUST platform, anyone can access the manufacturing process and learn about the origin of its botanical ingredients. https://traceability.trust.clarins.com/en_US

About Clarins

Founded in 1954 by Jacques Courtin Clarins in a professional beauty institution in Paris, Clarins has become the number one prestige skin care brand in the world. EuropeMore than 65 years later, the brand remains family-owned and sold in over 140 countries, offering innovative skincare for face and body, men and makeup. With its unique expertise in phytochemistry, Clarins Laboratories is considered a pioneer in plant science and technology. The brand’s values ​​are rooted in a continuous dialogue with women, an unwavering respect for nature and people, and a commitment to sustainable sourcing, including Domaine Clarins in the French Her Alps (Lomaine Clarins). Clarins is accelerating its sustainable actions to become a Certified B Corporation by 2023. The company, which is currently carbon neutral, plans to further reduce its carbon footprint by 30% by 2025 and become 100% plastic neutral using 100% recyclable packaging. Partners include: 618,000 trees planted so far, The Plastic Odyssey – a three-year expedition across three continents, 30 stopovers to fight plastic pollution, and FEED – to children in need by the end of 2022 Over 38 million school meals provided.

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