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Cordell Broadus (Champ Medici) on brand giving away power in the metaverse

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Cryptocurrency and NFT enthusiasts may have heard of a Bored Ape NFT named Champ Medici. Champ Medici, owned by crypto entrepreneur and investor Cordell Broadus (pictured), son of Snoop Dogg, made waves in Asia this year. Partnership with Asia-based influencer marketing agency Gushcloud An international exploring opportunities in music, games, and consumer products. Broadus and Gushcloud launched The Champ Medici Lounge, his Web3-focused five-day event during the Singapore F1 Grand Prix. Giant inflatable art installation at Somerset Youth Park.

Broadus’ journey into the world of cryptocurrencies was no accident. In fact, he was first introduced to digital tokens in 2017 and had the urge to dive into his digital tokens, but the young entrepreneur decided to take his time. However, the crypto market crash of 2018 caught his attention and ultimately fueled his interest in the crypto world.

“After seeing the hype die down and the crash happen, I knew it was going to be even bigger when it came back,” Broadus said. Marketing – Interactive During a recent chat at Digital Marketing Asia 2022 First day“Not just cryptocurrency in general, but all the creativity that surrounds cryptocurrency and the utility that it provides. I’ve always been interested in technology, so it really intrigued me. He was one of the first people to show Instagram to .He’s one of the first celebrities on the app,” Broadus added.

He also remembers using Instagram for the first time in high school and having everyone download it. And Broadus didn’t even think about sharing profiles or getting likes. “We are now entering a new era where young creators and entrepreneurs are looking to showcase their talents and get their message across to these giants. We are creating a system,” Broadus explained.

The terms Web3, crypto and NFT are becoming more common these days, and some companies are setting up Web3 capabilities in-house to better understand how to take advantage of this emerging opportunity. . However, to newcomers, Web3 can seem like an intimidating space. The whole idea of ​​decentralization, blockchain technology, and a token-based economy can hold a lot.

Broadus sees intimidation as part of the human cycle. Citing the Internet, the iPhone and the iPad as examples, Broadus said that when they were first created, “everybody made fun of it and was intimidated early on.”

“Looking at past trends in past cycles tells us who became billionaires and which companies are hardwired into our brains and everyday life,” he said.

“There will be the next Web3 in 2 to 15 years. Where am I going to be in the conversation? Am I going to be just a user? Do you want to be a part of a giant corporation? Creatively born through these times?” Broad added.

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How was the Champ Medici born?

Champ Medici is Broadus’ alter ego in the Web3 space, built on what young entrepreneurs wanted to see: hip-hop, culture and more influencers competing against each other. Champ Medici is one of 10,000 Bored Ape NFTs within the Bored Ape Yacht Club created by Yuga Labs and Broadus has decided to purchase it along with his NFT rights.

Since then, Broadus’ NFT has had several collaborations with brands in a variety of verticals, from cannabis and F&B to gaming. Earlier this year, Broadus’ father Snoop Dogg partnered with Metaverse game MOBLAND to bring digital cannabis to the Metaverse. As part of this, Digital Weed’s land and business building offering also includes his NFT content for Champ Medici. A few months later, his father and son became partners in the world’s first NFT restaurant his group, Food Fighters Universe. “A lot of these companies want to get into Web3, but they want to do it in a serious way,” he said.

Of course, it’s easy for brands to jump on the Web3 hype, especially when it comes to NFTs, but Broadus says one way to prevent these investments from becoming one-offs or gimmicks is to create a business roadmap. ,”as long as [the brand] In his opinion, it should not be a “pump and dump” initiative.

At the same time, the NFT space is also crowded with so many brands making inroads into this space today. Broadus solution? cooperate. “Sometimes it’s also empowering. It’s not always about yourself, brands should go on a journey of who they work with and who can improve their platform in a space they don’t know much about. I think that’s generous… It also shows that this isn’t just a giant problem. [getting richer]it’s about community,” he added.

Nonetheless, as exciting as the Web3 space looks, the scene is also seeing lawsuits, especially regarding NFTs.For example, Hermès US digital creator Mason Rothschild sued Earlier this year, his digital art project, MetaBirkins, accused him of trying to profit from the brand’s trademark. When asked how brands and artists themselves can maintain integrity when he operates in the Web3 space, Broads said he has to be vigilant about everything.

“Just like we’re talking about how much money these artists and NFT brands are making, who’s going to regulate this space, who’s going to help keep it within the fine line of the law. We need to discuss if they will give it to us.

Citing streaming as an example, Broads said that when it first came out, no one knew what to do and a series of new laws came into play that allowed artists to make money directly. So the same security should be brought to her Web3 space so consumers don’t have to worry about fraud or lawsuits. Broadus calls her Web3 “Wild Wild West.” This is because Web3 is still in its early stages and individuals need to watch the news and listen to trusted sources to stay up to date.

Digital Marketing Asia is celebrating its 10th anniversary. A decade of exclusive insights, shared experiences and incredible success stories. Join us for 3 days of highly focused presentation topics across 6 tracks from November 15-17. Click here to register now!

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