Daler Mehendi’s purchase of virtual land in the PartyNite metaverse made headlines earlier this year and is now featured as a multiple choice question on Season 14 of the nation’s most beloved quiz show, Kaun Banega Crorepati.
The show’s host, Amitabh Bachchan, asked, “Who in 2022 bought a virtual land and named it Balle Balle Land?” The question was asked him 1 million rupees and the choices he was Mika Singh, Daler Mehendi, Diljit Dosanjh and Harbhajan Singh. The contestant responded using Lifeline – Audience Poll, where 56% of the audience voted for him Daler Mehndi and the answer was correct.
Speaking about the development, PatryNite founder Rajat Ojha, who signed a land deal with Daler Mehndi, said: “KBC’s question about the Metaverse shows that the Metaverse is now reaching a general audience. A show that is as mainstream and a household name as it is gives us confidence that this platform will grow: value for users.”
KBC’s Amitabh Bachchan’s baritone is a staple in Indian homes. After 9 p.m. Monday through Friday, it keeps the nation on tenterhooks, not just for viewers glued to their TVs, but for participants sitting in the hot seats in the studio. Navigate knowledge in many areas, from current affairs to history, sports to pop culture. Through this question, the phenomenon of the Metaverse now extends to men on the street.
Daler Mehndi shared his excitement. “I didn’t see the episode on TV, but some friends shared the clip. I talked about it on Kapil Sharma’s show when I just bought it, but now it’s on KBC. It’s arrived, it’s really getting bigger, such a popular show in the Metaverse PartyNite Metaverse talked about my Balle Balle Land, now it’s certainly reached aam janta.The metaverse is the future and the digital The world continues to grow. I’m glad I’ve taken the step of buying land in the Metaverse. Artists are also welcome. Be a part and offer their offerings.”
Oja added, “The Metaverse is like an evolution and will become an integral part of our lives in the future, but the time has already come and the public is aware of this technological advance and we are delighted. I’m here.”
Daler Mehndi launched the blockchain-powered PartyNite metaverse with a concert in January 2022, announced in Holi at a concert sponsored by McDowell’s, shortly after purchasing land in the metaverse for an undisclosed amount.