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Dubai: New facility to train companies in metaverse, Web3 technology – News

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Due to scarcity, investors are interested in acquiring virtual land: experts

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Release: Wednesday, October 26, 2022 14:01

Dubai’s new facility will help businesses in the city learn and train their employees on new technologies such as Metaverse and Web3.

The brainchild of 21-year-old Leila Hurstel, Verse Estate is a high-tech showroom in Alserkal Dubai that aims to bring hyperrealism to help businesses seamlessly transition into virtual worlds.

Hurstel said:

“The internet as we know it has been completely remade. Web 3.0 is decentralized, allowing users to own and monetize their data, putting power in the hands of users rather than tech giants. is entrusted.”

At a young age, Herstel is not only the director and chief metaverse officer (CMO) of the Verse Estate, but also the founder of Allstarswomen DAO, an initiative to bridge the gender gap in the tech space and the Web3 industry. She says her own upbringing helped guide her into her Web3 field.

“My father is an investor, so I grew up surrounded by emerging technology and investment topics,” she said.

“I knew from the beginning that I wanted to do something in that field. While in college, I explored cryptography and NFTs.After that, I became interested in the metaverse.It was the evolution of the Internet. Because we believe that in the future all companies will have immersive technology and we chose to headquarter in Dubai because Dubai is where the most is happening when it comes to Web3 We firmly believe in doing the right business at the right place at the right time.”

As part of the facility’s opening, an event titled Good Morning Web3 was held. The event brought together the leaders of sorts to discuss and discuss some of the major topics surrounding Web3.

Some of the topics discussed at the event were around the right time to enter the metaverse and engagement (ROE).

“The perfect time to be in the Metaverse was yesterday,” said Cyber ​​Gear founder Sharad Aggarwal, who was the event’s host. “The next best thing is today. It’s clear that the metaverse is the future, so it’s important that companies make the leap to the metaverse and he Web3 as soon as possible.”

He also brought up the term ROE.

“A lot of companies ask me what the return on investment (ROI) is when setting up a space in the metaverse,” he said.

“I ask them to calculate their ROE. Companies cannot enter the metaverse and expect immediate profits. They have to invest time and money to build customer engagement. If you open it and leave it unengaged, or if you leave it unengaged, if something interesting happens, no one will return to space.”

According to Akina Ho, it was important for companies to remember that the idea of ​​the Metaverse is to cater to a whole new class of customers.

“A lot of companies are making the mistake of wanting the current consumer to find them in the metaverse,” she said. “But that’s not the point. The point of the metaverse is that businesses Finding new tech-savvy consumers who may not have heard of but will for the Metaverse.”

changing industry

According to event speakers, the Metaverse has revolutionized several industries. One of them is the fashion industry.

Akina Ho, Global Head of Business Consultancy and Lead Ambassador for AllStarsWomen DAO, said:

“It takes 60 seconds to create an avatar and try on clothes in the metaverse. It’s changing the way fashion retailers do business.”

In addition to fashion, other sectors such as education, retail and even real estate are being rapidly transformed by the metaverse.

“The Metaverse economy is an economy that works just like the real economy,” said Hurstel.

“Thanks to NFTs, users can buy land, build virtual stores, and sell digital assets. Investors are interested in acquiring virtual land because of its rarity. As such, people flock to interesting places in the Metaverse, and popularity grows naturally, just like Paris and Beverly Hills drive the value of virtual land.”

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