Home » Founders of NFT Project MLLN on Shaking up Shoes With Zellerfeld

Founders of NFT Project MLLN on Shaking up Shoes With Zellerfeld

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Will the combination of VR, 3D printing and NFTs allow indie shoe companies to compete with the giants of the footwear industry? That’s what MLLN is trying to find out.

Founded by graphic designer and footwear veteran MLLN web3.

On November 14th, the MLLN MLLN pass, issued 3,000 NFT for 0.03 ETH. Each NFT includes both MLLNPass, a lifetime digital membership to MLLN’s services (including expedited printing, discounts, early access, exclusive products, and more) and a unique sneaker design.

MLLN will physically manufacture many of the 3,000 sneakers with NFTs cast using Zellerfeld’s state-of-the-art 3D printing capabilities. It utilizes Zellerfeld’s custom foot scanner to mold a shoe out of skin-safe latex to perfectly match the wearer’s foot.

The MLLNPass collection is Joey Cumis When Finn Rush-Taylortheir respective work histories bring interesting dynamics to the MLLN.

Rush-Taylor’s resume includes, for example, adidas, Puma, and Vivobarefoot, emphasizing the balance between form and function. Camis, on the other hand, started his career in his sportswear at Columbia, moved to Reebok, designed Cardi B Classic His Leather His Cardio and more before becoming the designer for YEEZY.

While their history is based on working with established brands, MLLN’s future is about leveling the playing field between independent designers and industry mainstays, they tell Highsnobiety.

“We have about 1,200 members on our Discord, and a lot of footwear designers working with us,” says Khamis. “Some are working in the industry, some are looking for a job. I think the MLLN will help bring designers together and show that there is no right or wrong path.”

In partnership with MLLN and Zellerfeld, MLLN will: kids supermarket, heron prestonWhen YeThese relationships helped put Zellerfeld on the map, so it’s great to see them using that stature to boost independent designers like MLLN.

“The creative freedom and independence I need to create ideas is what excites me. [working with Zellerfeld]’ continues Camis.

“Zellerfeld is almost bespoke footwear. We found that by posting our concept online and using the feedback to get cues from the actual design, we were able to gauge audience interest in different shoes. ”

“For the past two years, we’ve had people in our DMs asking for shoes,” added Rush-Taylor. “They don’t realize that going the traditional manufacturing route would be at least a $100,000 investment.”

Rush-Taylor then echoed Khamis’ sentiment of connecting with other designers on Discord, emphasizing the power of the feedback-to-production process.

“If you’re going the traditional route of making shoes, you don’t actually reveal the product until it’s out. You take huge financial risks without even knowing if people will actually want it. It’s hurting,” Rush-Taylor explained.

“My goal is to come out with a design on Monday, and if people like it, I’ll sell it on Friday. .”

Beyond aesthetics, Rush-Taylor says Zellerfeld’s features have enabled MLLN to create more ergonomic shoes (a topic he learned quite a bit at Vivobarefoot). Since Zellerfeld’s app provides detailed scans of the foot, the MLLN’s design is flexible enough to avoid standardized sizing.

“Standard sizes are a big issue in the industry,” says Rush-Taylor.

“Everything in footwear is aesthetically driven and made to look fast. But it can cause bunions, shin splints and knee problems. It all starts with your feet. That’s why Zellerfeld A custom fit is a huge bonus.”

Community-inspired, intelligently designed 3D-printed shoes could become a blueprint for more independent sneaker designers to follow. This model has the potential to change the way sneakers are produced, away from the excess waste made to appeal to the masses, and if successful, his MLLN won’t be the only one to tread this path. Again, that’s the goal.

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