Home » Fundle To Give NFTs Projects Better Community Tools to Navigate Post-Launch Blues – CryptoMode

Fundle To Give NFTs Projects Better Community Tools to Navigate Post-Launch Blues – CryptoMode

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NFTs are the future of marketing, customer engagement and loyalty. True digital ownership allows the community to have a stake in what they are building, and that ownership is underpinned by his NFT technology. These NFTs aren’t just pictures of apes. Rather, they are a set of keys to a shared mission, membership cards to exclusive clubs, loyalty or incentive programs, pillars that surround an ecosystem of community and value. Despite all the hype, they’re still in their early stages, and their true potential remains fleeting to explore.

One of the main utilities of the NFT within the collection is the connection it provides to the community of fellow owners and the project itself. An organization, initiative, community, project, or group that uses NFTs to grant membership does so to enshrine that community as a beneficiary of its activities. Fundle An all-in-one NFT community engagement platform that helps projects manage their community of owners after a collection is released. It helps project leaders measure the success of their initiatives, identify key participation metrics, capture value and give back to the community.

Post-Launch: The Real Challenge of NFT Projects.

A company successfully launched an NFT. They leveraged Discord, Twitter and Telegram channels, added marketing power through traditional channels and now have a strong presence on web3 by brand.

Then it gets difficult. 99% of NFT collections sell out quickly and fail to engage the community in the long run. Create meaningful utilities that capture the attention of your community, truly serve your roadmap, and set your collection apart. These are difficult tasks.

NFTs Need Community Management Tools to Succeed

This is a task made more difficult by ineffective community management tools. Community success is difficult to measure. Discord’s emoji reactions are a difficult metric to measure, and member numbers can easily inflate. The hypernoise of the social internet and parsing it in the right way is a key area that both traditional and web3 companies are constantly trying to improve, and the NFT project is no exception. Transaction data can be distorted by a small number of high-frequency actors and bots. Also, the price floor may fluctuate due to price fluctuations of the currency denomination token itself, as well as broader market trends.

Even more problematic is the inability to combine on-chain and off-chain data to build a holistic view of the community and create channels for easy interaction. “Our technical team manually combines data from raffles and other sources,” says his prominent NFT collection, World of Women. It’s ridiculously inefficient. Another big problem is simply knowing what the community wants. The team spends hundreds of hours organizing token her drops for their owners, building browser games that can use NFTs, etc., asking whether the community really needs to whitelist other projects or Or vice versa, you may not realize it.

It all leads to wasted time and utility that no one needs or wants.It might be fine for a bedroom startup, but Budweiser and Gucci steps into the NFT world, it’s an expense they can’t afford to pay and could undermine the trust they’re trying to build with web3. These brands already have loyal customers and those loyal customers are happy to purchase NFTs, but they remain unaware of how to capitalize on their newly acquired market segment with web3.

How Fundle Creates Tools to Engage the Community

Fundle solves all this. We analyze the on-chain behavior of NFT holders, track their engagement behind-the-scenes on Discord and Twitter, and issue custom forms to allow data retrieval. At a glance, you can see which campaigns and actions are having a lasting impact. A custom form that Fundle can publish serves as a claims page for various utilities provided by NFT. Therefore, if the associated token is distributed, we can capture the data when the community comes to claim it and record the ingestion more efficiently and easily. Last searchable data.

This real-time overview provides project owners and companies launching NFTs with a powerful way to understand the success of various NFT collections and the ongoing engagement they are enjoying. In addition to tracking on-chain activity, data can be combined with data from off-chain initiatives to get a comprehensive picture of exactly what drives the community.

Get to know your supporters on Fundle’s engagement platform

Projects and companies interested in using Fundle’s tools can visit their website to book a demo. Then join the closed beta program. The beta is free to businesses, and Fundle wants to work closely with their organizations with the tool to get the best possible feedback and make sure it meets their needs. increase.

NFTs and their ability to connect communities continue to take market share away from traditional web2 influencer and loyalty programs. As more brands and individuals become comfortable using web3 (which can also help promote web3, thanks to tools like Fundle), NFTs will become a standard way for projects and followers to interact. will be Fundle has already worked with a prominent pilot customer of the enterprise service, and once the beta was launched, many NFT collections with strong communities were eager to use the service, helping to bring the project to the top. Get the data you need for

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