Home » Hillshire Farm® Brand Launches its Iconic Red Barn In the Metaverse, Bringing Farm-Themed Quests to Decentraland Visitors

Hillshire Farm® Brand Launches its Iconic Red Barn In the Metaverse, Bringing Farm-Themed Quests to Decentraland Visitors

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Barn guests can participate in challenges and win virtual prizes

Springdale, Ark., October 26, 2022 /PRNewswire/ — Hilscher Farm® The brand known for farm-inspired craftsmanship in every recipe enters the metaverse for the first time with its iconic red barn.

Barn features an interactive gaming experience Decentraland, a browser-based platform for 3D virtual worlds. Visitors to the Hillshire Farm™ barn are greeted by a farmhouse-inspired non-playable her character (NPC) who shares details of key locations and quests to visit in-game. The user is challenged to make a sandwich as quickly as possible using ingredients available on the farm.

Quest players earn “Barn Bucks”, a non-monetary in-game currency that can be used to unlock exclusive Hilscher Farm In-game wearables from brands such as The Rope Sausage Belt and The Farm Overalls.

“We wanted to provide consumers with an engaging experience that matches the level of care and craftsmanship that goes into each product. Courtney Barantini, Vice President of Marketing Communications for Tyson Foods. “Virtual reality offers marketers new ways to creatively bring brands to life while delivering entertainment value. We are excited about the future potential of our brands in the Metaverse. doing.”

of Hilscher Farm The barn was built in partnership with a British Metaverse technology company. Land Vaultis the largest platform agnostic metaverse building company.

“We are delighted that the Hillshire Farm brand is entering the Metaverse to offer players a truly fun and challenging experience.” Samuel Hoover, founder and CEO of LandVault. “As the Metaverse continues to gain more and more traction, it is imperative that traditional and respected mainstream brands are comfortable with the virtual world and ready to fully embrace a Web3-centric future.”

For additional information on Hilscher Farm brand visit www.hillshirefarm.com Follow @hillshirefarm. Instagram, Facebook When twitter.

About Hilscher Farm

Hilscher Farm The brand has been providing quality meat products since 1934. Our products are versatile, easy to use and available in a variety of cuts, sizes and flavors in convenient freshness packaging. Hilscher Farm Portfolio includes Hilscher Farm Lunch meat, smoked sausage, fresh sausage, Little Smokies Hillshire Farm Snacked Cocktail Links and pop snack packs for kids. brand. For more information on these products and his Hillshire Farm brand, please visit his website at: www.hillshirefarm.com for additional information.

About RandVault

Shortly after establishing itself as a leader in metaverse building, LandVault began working with Admix. Admix is ​​a pioneer in helping major brands to be relevant in virtual worlds across gaming universes through technology. As the synergies become more aligned over time, LandVault and Admix will be merged into a single entity, a set of steps for leading brands to enter the metaverse and virtual worlds with meaningful interactions and purpose. We are now able to provide solutions for Today, LandVault is the world’s leading metaverse development studio, with over 100 employees worldwide, a strong community of experts, and a leadership team that is constantly pushing the boundaries of what’s possible for the future. . This is why LandVault is the metaverse resource of choice for many of the world’s biggest brands. See below for more information. https://landvault.io/

source hilscher farm brand

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