The Hong Kong Palace Museum (HKPM) has launched an NFT giveaway campaign. Commemorating the museum’s 100th anniversary, it promotes the appreciation of Chinese culture through innovative technology.
The museum has welcomed half a million visitors in the four months since it opened on July 3, according to a release. S.Sponsored by Animoca Brands and its investment firm NFT First Social Wallet DTTDHKPM will present a total of 1,000 commemorative NFTs to visitors, each based on a specially designed ticket image with a unique color scheme.
Through the West Kowloon Cultural District (WKCD) ticket sales platforms (HKPM website, WKCD website, WKCD mobile app, Cityline website) to enter HKPM from 2 July to 25 October 2022 The purchaser of the purchased admission ticket is a commemorative NFT. The registration period is from November 15th to 20th, 2022. The first 1,000 of his eligible registrants provided with the required information will receive his NFT on a first-come, first-served basis.
HKPM Director Louis Ng welcomed the 500,000th visitor at the museum entrance and gifted her with a one-year free HKPM Friends membership, a commemorative NFT of specially designed tickets, and other memorabilia rice field.
“We are thrilled to celebrate the milestone of 500,000 visitors in the four months since opening. I am showing my support.”
“We express our sincere gratitude to the community and will continue to present innovative, multi-faceted and high-quality exhibitions. We look forward to welcoming tourists from mainland China and beyond to our museum.” They are the wonders of Chinese culture and promote cultural exchanges between world civilizations,” Ng added.
NFT’s giveaway campaign is a new marketing strategy between brands and authorities. Back in March 2021, Hotel Chain Jen by Shangri-La Announcing the gift of NFT art works featuring Bruce Lee Consumers were encouraged to participate in giveaways by tagging friends and following their Instagram pages. The gift campaign is held in Hong Kong, Beijing, Singapore, Manila, Penang, johor, Shenyang and Maldives.
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