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Artificial intelligence (AI) has made great strides in the last five years in the fields of gaming, healthcare, logistics, self-driving and personal assistance. Vision, speech recognition and generation, natural language processing (understanding and generation), image and video generation, multi-agent systems, and planning and decision-making have also made great strides.
In the same timeframe, blockchain technology has also advanced. We have seen the emergence of green blockchain networks, the rise of NFTs, and the adoption of blockchain applications among non-crypto companies.
Given this progress, how can AI and blockchain benefit brand owners?
AI is well suited to filtering large amounts of data and, based on that data, delivering results that humans (or even teams of humans) cannot achieve in the same amount of time.
For example, we trademark practitioners are already benefiting from AI in case studies, goods and services comparison tools, trademark similarity assessments, and word and image searches.
Unlike AI, which appears to be readily adopted by trademark offices and third-party service providers, blockchain does not.
Some brand owners are adopting blockchain technology to ensure product authenticity and assist customs and border controls in handling import and export goods. However, blockchain as a means of validating transactions and tracking assets should also benefit commercial applications such as assignments, licenses, coexistence agreements and settlement agreements.
For example, when an assignment deed is concluded and payment of consideration is confirmed, the assignment is automatically recorded in the relevant IP office, and the IP asset is immediately transferred to the IP office. may use blockchain and NFTs. new owner.
Alternatively, in situations where the parties have entered into a coexistence agreement and each party is bound to undertake certain obligations (e.g., classification restrictions and subsequent withdrawal of objections, etc.), blockchain can effectively and efficiently It can be assumed that it is ideally suited. Perform these tasks during contract execution, greatly streamlining the process.
Requesting proof of use is a significant burden for trademark owners. The use of blockchain in recording and storing evidence is another area where the technology may be adopted in the future to verify the authenticity of purchases and sales volumes.
The content of this article is intended to provide a general guide on the subject. You should seek professional advice for your particular situation.
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