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InterContinental Hotels Enters the Metaverse With Exclusive Travel Benefits

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InterContinental Hotels and Resorts has entered the Metaverse in collaboration with British contemporary artist Claire Luxton to launch the first collection of 10 exclusive non-fungible tokens (NFTs) with luxury travel rewards.

NFTs are proofs of ownership of digital materials used to create digital art, limited edition collectibles, fashion, or music into unique, verifiable assets that can be traded using blockchain technology. A unique identifier that you provide.

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According to InterContinental, each of the 10 NFTs will feature brand-exclusive artwork inspired by the beauty of global travel utilizing Luxton’s signature flora and fauna style. Motifs pay homage to historic Intercontinental landmarks and are brought to life as animations in the virtual NFT gallery. This includes a blue-and-yellow macaw representing the first Intercontinental Hotel in Belém, Brazil, and a panther his chameleon marking the Intercontinental Resort his Mauritius in Balaclava Bay.

Each NFT offers valuable utility that adds value to the NFT beyond the artwork featuring custom Luxton pieces worth between £3,000 and £5,000 (approximately $3,500 to $6,000). IHG One Rewards programme, purchase also includes his one-night stay at the new InterContinental Rome Ambasciatori Palace, opening in 2023.

Tom Rowntree, Vice President of Global Marketing, Luxury Brands, IHG Hotels & Resorts, said:

“Aiming to push boundaries and establish inspiring new creativity, the limited edition collection will allow InterContinental Hotels & Resorts to connect with both culture and guests in a modern way. , enabling unique experiences that encapsulate the forward-thinking approach of InterContinental Hotels & Resorts.”

IHG One Rewards members can use points to bid on select NFTs via the IHG One Rewards Experience Auction Platform from Tuesday, November 22nd through December 9th, 2022.visit auction.ihg.com for more information.


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