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InterContinental Hotels & Resorts launches first NFT collection

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InterContinental Hotels & ResortsPart of IHG Hotels & Resorts Luxury & Lifestyle Collectionhas launched 10 exclusive non-fungible tokens (NFTs) in collaboration with British contemporary artist Claire Laxton.

A first-of-its-kind joint for both companies, each NFT is inspired by the beauty of global travel, using features of natural flora and fauna in artists’ work to illustrate the brand’s storied heritage and far-flung destinations. .

NFTs feature artwork created specifically for the brand. Motifs such as the blue-and-yellow macaw representing the first Intercontinental Hotel in Belem, Brazil, and the panther his chameleon spotlighting his Balaclava his Bay Intercontinental Resort his Mauritius, are animated in a virtual NFT gallery. is drawn. Each of his 10 NFTs includes:

  • Rare utility, built-in that adds value to the NFT beyond the artwork itself
  • Proprietary NFT featuring 1 out of 10 custom artwork by Claire Luxton.
  • Intercontinental Ambassador status. The completely redesigned IHG One Rewards program offers greater benefits and greater recognition for Platinum Elite status.
  • One night stay at the new InterContinental Rome Ambasciatori Palace opening in 2023

NFTs are often used to make digital art, limited-edition collectibles, fashion, or music into unique, verifiable assets that can be traded using blockchain technology. A unique identifier that provides a certificate. These have become more and more important in recent years to how ordinary people trade and experience profits. According to a global report published by Capgemini, digital assets are becoming an integral part of investment portfolios among high net worth individuals, with 71% saying they have already invested in cryptocurrencies or his NFTs. Looking at those under 40, that percentage rose to 91% for him. This trend reflects the desires and behaviors of InterContinental guests who appreciate cultural discovery and knowledge combined with personalized experiences that spark their curiosity and broaden their minds, like the innovations NFTs represent. The company reports that there are

“Many have asked us to create a collection of collectible NFTs, but waiting for the right partnership was important. It was only natural to collaborate, the brand’s ability to transcend multiple cultures is inspiring and this project allowed me to transform my original work for InterContinental into a contemporary digital artwork. Each one is a memento of worldly travel elegance, a theme at the heart of our partnership.With this collection, IHG Hotels & Resorts guests will have the opportunity to experience art in new ways. For the first time, people will be able to collect my work digitally and bring a new wave of art viewers to the Intercontinental Fold.”

Tom Rowntree, Vice President, Global Marketing, Luxury Brands, IHG Hotels & Resorts, said: Aiming to push boundaries and establish inspiring new creativity, this limited-edition collection enables InterContinental Hotels & Resorts to connect with both culture and guests in a modern way. This collaboration will enable a unique experience that encapsulates the forward-thinking approach of InterContinental Hotels & Resorts. “

Select NFTs will initially be available to IHG One Rewards members only and will be activated thereafter. Members can use points to bid on her 5 of her NFTs via the IHG One Rewards Experience Auction Platform. Bidding ends on Friday, December 9th. auction.ihg.com for more information.

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