Home » It’s time to plan for the metaverse. No, we don’t know what that means either

It’s time to plan for the metaverse. No, we don’t know what that means either

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A message from the Archives of Rutherford Hall, Critical Communications Strategist

WhatsApp to Stephen: A client asks us about their metaverse strategy. I would like to gain some expertise here. I don’t want to invest much, but I decided to ask Jules to think about this. She’s under her 30s and she’s fluent in all things digital because she’s video played games and taught me how to use the find my phone feature. Also, is Priya still on that project for you?

from: Rutherford@Monkwellstrategy.com

Monkwell (meta) Minutes

Yes, you should think about your metaverse strategy. All forward-thinking companies buy space there. Cutting edge. It’s the future. It’s not very clear what you’re trying to do there.

that’s so cool. JP Morgan’s metaverse site has a tiger walking in the lobby. that’s the beauty of it. People can literally pet the tiger while visiting your bank. Well, not literally, but figuratively!! It’s not clear how many times customers will fiddle with the headset just to pet an imaginary tiger when the app is much easier to use.

And this is the key point. We all know the Metaverse is coming, but few know what we will do when it gets there. You may have seen media coverage of our report showing that 98% of companies have no plans for the next frontier. That’s why we launched the Monkwell Metaverse Unit to research and advise on best practices. It’s time to get to know Robox from Sandblox. You can visit the Metaverse office, but it’s probably easier to reach out through your normal channels.

WhatsApp to Jules: what? Oh my god Sandbox and Roblox. all right. If anyone asks, just say it’s ironic.

from: Rutherford@Monwkellstrategy.com

To: MartinK@Volponebank.com

Hello Martin. Thank you. We’ve worked hard to acquire leading digital thinkers. There are a lot of bluffs there. My simple advice to CEOs is that you need to look like a forward-looking leader. I don’t want to be the one who still uses Atari Flashback. No, meta is not the same as metaverse. They just want you to think they are.

But my advice is, you’re not a content creator, so put in a good effort to look right. Create a presence, but don’t put a lot of money into it until you can clearly use it. Launch a Skunkworks team at your headquarters — Investors love to hear you have a Skunkworks. Mention it in all interviews and presentations. Most of their ideas are garbage, but it’s a starting point. But gather people who know them. Don’t just ask a kid who likes TikTok and teaches you how to connect to a printer.

When creating your avatar, try not to look like Mark Zuckerberg. He looks like a Disney character with Botox. Or should it be Botox?

We have seen some useful industrial applications, digital twinning and staff training in complex procedures. But until you find the real killer application, think of it as a marketing space and an opportunity to say, “Of course we’re in the metaverse.” You may be able to gamify investment products.

So buy space and think it through. Stay in the Peloton and let others make your mistake. We have seen this movie before. Think how much money was wasted on the early web. Think of those desperate companies that only wanted to get online.

Best, Rutherford

Search on Strava. KoM Sydenham Hill, PR London to Brighton: 3 hours 59 minutes

WhatsApp to Stephen: Great news. DCMS is on. They saw our research and wanted me to join the new working group on Business Opportunities in the Metaverse. i really need to stuff this. Jules is snow crash and the metaverse for dummiesNo obstacles, just Roblox. No bollards, just borox.

from: Rutherford@monkwellstrategy.com

To: client list

I’m sorry but I can’t help but share this news. I’m sure it will provide some interesting insights to share with you all.


I am excited to join the Digital and Cultural Secretary’s new high-level panel on how businesses can take advantage of the opportunities in the metaverse. I am very excited to play my part in the Creator Economy and give UK businesses an edge in the new virtual, augmented and augmented reality. This is now Don’t let others steal your future. We all need to ask ourselves, what can we do better in the meta?

Best, Rutherford

Member DCMS Panel on Business and Metaverse

Find me on Strava, KoM Sydenham Hill, PR London to Brighton in 3 hours 59 minutes. . .

WhatsApp to Stephen: I can’t remember the difference either. The good news is that credentials have been expanded and enhanced.

Messages recovered by Robert Shrimsley

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