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McCain Foods Enters the Metaverse with Regen Fries

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McCain Foods collaborates with Bored & Hungry and Roblox to educate consumers on regenerative agriculture

Toronto, October 28, 2022 /PRNewswire/ — McCain Foods (“McCain”), the world’s largest manufacturer of prepared potato products, has entered the metaverse with a new regenfly As part of the #SaveOurSoil initiative. Regen Fries are made with potatoes grown using regenerative farming methods that increase soil health, improve biodiversity and make farms more resilient to climate change.

McCain has committed to rethinking the way potatoes are grown to benefit both the planet and the communities in which it operates. This is part of McCain’s global commitment to implement regenerative agriculture on 100% of his potato acreage worldwide by the end of 2030.

“We believe regenerative agriculture is essential in trying to make the world’s food system more sustainable. There is, and we cannot allow that to happen” of innovation and marketing. “We want to work with farmers and consumers to enable and accelerate the transition to regenerative agriculture.”

Looking to the future of agriculture and farming practices, McCain recognizes the potential for education in young consumers. #SaveOurSoil’s purpose is to educate and engage the next generation of audiences. regenfly In a space where you are already enjoying your time. Bringing to life through his exciting collaboration with one of the largest metaverse platforms, Roblox, and the first of his NFT-themed restaurants, Bored & Hungry, McCain hopes young viewers will be able to understand what the farming community is currently facing. It provides the stage for a better understanding of the challenges faced and their benefits. regenerative agriculture.

McCain x Roblox: The Farm of the Future

Now available worldwide, McCain’s free-to-play Farms of the Future game is integrated into Livetopia, one of Roblox’ top 10 titles, allowing players to improve and restore soil health. Potatoes can be grown virtually using regenerative farming. Players are rewarded for applying regenerative practices such as planting cover crops, consolidating livestock through rotation grazing, and promoting biodiversity.

McCain x Bored & Hungry: Regen Fries pop-up

Bored & Hungry is the first restaurant to bridge the metaverse and real-life experiences. McCain Riegen Fries at the flagship store of long beach, california Beginning is for a limited time October 28thth and run through November 18ththTo bring this passionate collaboration to other global markets, McCain Riegen Fries x Bored & Hungry sets the location of the popups they serve regenfly of London (November 3rdrd-Foureye) When Toronto (November 16thth-18th).

“It is important to reach young consumers with the right message, in the right place, at the right moment of receptivity – meeting them where they are. It’s important in raising awareness to build,” says Calvenes. “regenfly, the Farms of the Future game, and the Bored & Hungry collaboration is an experiential, fun and effective way to start this discussion. As we move towards 2030, #SaveOurSoil is a key initiative to help build communities and raise awareness of why we are committed to a sustainable agricultural future around the world. “

This metaverse entry is the next chapter for McCain. McCain is the world’s largest provider of ready-to-eat potato products and continues to be an innovative industry leader, reimagining the future of farming to ensure climate action.

For more information, please visit mccain.com.

About McCain Foods

McCain Foods Limited is a family owned business founded in 1957. Florenceville, New Brunswick,Canada. Today, the company is the world’s largest manufacturer of frozen potato products and a global leader in ready-to-eat appetizers and snacks. Its products can be found in restaurants and retailers in over 160 countries around the world.The company has major production, retail and corporate operations around the world, employs approximately 22,000 people, operates production facilities on six continents, partners with 3,500 farmers and has annual sales of teeth $11 billion CAD.

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