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Meta’s next enterprise push is into the metaverse • TechCrunch

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Earlier this year, when we covered the news that Meta had signed on, Fast food giant McDonald’s As a customer of Workplace, a B2B service originally conceived as Facebook for enterprises, it’s interesting to note that this product’s Workplace has been moved to the larger “Reality Labs” division to more closely resemble Meta’s VR business. I noticed. Today Meta is announcing several new developments related to this pivot. New high-spec $1,499 Meta Quest Pro VR headset at work.

This includes a new version of the company’s Horizon Workrooms and partnerships with Microsoft, Accenture, Adobe, and Autodesk to build a more enterprise-ready and designer-ready VR service.

It’s well known that companies are the most likely long-term customers of VR technology. Meta itself had already taken some steps to build its application and experience. (However, not all of them are reliably running. Oculus for Business is sunset The replacement, Quest for Business, is currently still in closed beta only. “we I learned a lot from it. Mika Yesterday, I spoke with Collins, head of product management for Meta’s work products. $1.5 billion The amount of money spent so far on Quest games and apps, which Meta announced today, is a bright spot in its consumer story. )

At the same time, Workplace, another of Facebook’s enterprise initiatives, has been somewhat stagnant in terms of native product development in recent years (Microsoft’s big integration with Teams has instead focused on partners). ). So building more enterprise services for devices is the next logical step for Meta, as it launches new devices and is looking for customers to buy and use them.

The cornerstone of that strategy is the device itself. Meta shows how features like high-contrast pancake optics and full-color mixed reality are directly applied in the workplace for working on documents and collaborating on VR screens while interacting in a real room. emphasizes what The graphics Meta showed off earlier this year have been ridiculed by many about his preview, but for what it’s worth, the company has improved facial recognition and eye-tracking to create more realistic avatars. It is said that it became like this. A business priority, but probably nice to have.

More importantly, Meta has announced an enhanced Meta Horizon Workroom for collaborating with others in VR. These include adding breakout groups, “sticky notes” for whiteboards, multiple screens, Zoom integration, 3D modeling, and allowing teams to create rooms in his VR from both remote and in-person environments. Includes “Magic Rooms”. Many startups are building different combinations of these capabilities for enterprise mixed reality applications — gravity sketch is one of many we’ve covered so far, but it’s worth noting that it’s all on one platform. Focusing on Horizon Workrooms is a smart move and an example of strength building. Released in August 2021Lucas explained (very aptly) that Meta finally made a great app for VR.

Meta’s close relationship with Microsoft is an interesting complement to this. Microsoft CEO Satya Nadella took the stage today for a presentation with Mark Zuckerberg to talk about a larger collaboration on VR and enterprise services. This includes bringing Teams and Windows 365 to Quest Pro, and bringing Quest Pro avatars to Teams. Importantly, it also includes integrating some of the other aspects of Microsoft’s services into Meta’s Quest, such as enterprise security and device management. Professional environment, an important aspect to attract more companies to participate.

On that front, this is also where Meta’s next big partnership will also come to the fore. The company will work more closely with Accenture as a bridge between Meta and companies that rely on consultants and integrators to embed and operate their technology. It started with Accenture itself, which distributed 60,000 Quest 2 headsets to its own employees. Numbers like this are probably a good fit for Meta’s ears (and eyes, in VR’s case).

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