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Metaverse among 6 key consumer trends driving 5G adoption in…

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(Menahun– mslgroup) Ericsson (NASDAQ: ERIC) ConsumerLab’s new 5G: The Next Wave report says 5G adoption is setting the way for the future Metaverse. The report predicts that consumer 5G adoption will be inflation-proof as his 32% of Omani users plan to upgrade to his 5G subscription within the next 12 months. About 9 out of 10 of his existing 5G users in Oman say they have no intention of going back to 4G despite rising costs. Omani consumers’ appetite for his 5G upgrade remains strong, so service providers need to do more to boost his interest in 5G.
A second consumer trend is to drive 5G adoption by offering innovative services to early adopters. His 5G adoption in Oman is being driven by early adopters of the technology as only 8% are currently on 5G. As 5G penetration hits about 15%, the next wave of users will emerge. These are mainstream tech adopters who are intolerant, value-conscious, and demanding. Survey results show that one in four potential 5G users see high speed as the most important reason to sign up for 5G, with four times as many early adopters compared to potential subscribers. Adopters cite innovative applications and services as the main reason they sign up.
A third trend highlights the gap between 5G population coverage and consumer perceptions of 5G availability. Her 5G population coverage in Oman is 50%, but typically 5G users perceive that they are more than 50% connected to 5G, he is only 32%. Of the companies that see 5G as highly available, 77% say they are satisfied with it.
Abdullah Al-Balushi, Country Manager, Ericsson Oman, said: Through our research, we have highlighted his six key trends driving the next wave of 5G in Oman and the implications for service providers to unlock the true potential of this market. 5G presents a huge opportunity for telecom service providers in the consumer business in this decade, and service providers that rapidly and aggressively evolve their consumer propositions could be the bigger winners. ”
A fourth trend highlighted in the report expects 5G to increase the use of cloud gaming and AR/VR. 5G consumers have increased their usage of the service over the past two years. His 5G user count in 2022 is triple what he was in 2020, and usually he has three or more services compared to 2020. The demand for faster uplink throughput will be key overall as 5G drives the use of cloud gaming and AR. Immersive user experience.
The report further predicts that 5G monetization models are expected to evolve as consumers demand network features tailored to the specific needs of their 5G plans. In addition, 93% of 5G early adopters in Oman believe it is important to include his innovative 5G experience in their mobile broadband plans, so 5G early adopters are more likely to have his 5G data plan rich experience. Priority.
Finally, the report predicts that 5G adoption will pave the way for the Metaverse. Usage of early Metaverse apps/services has increased with 5G adoption, with 5G early adopters spending an average of 3.5 hours more per week on Metaverse-related services than 4G users. In Oman, 1.5 times as many 4G users as his 5G early adopters participate in metaverse activities on a weekly basis, and five of his 10 4G users sign up for 5G in the real world. He says he will start or increase the use of AR applications.
Additionally, 5G early adopters with current experience in XR will set the pace for metaverse adoption. According to the report, 1.6 times more 5G early adopters than 4G users believe AR apps will migrate from smartphones to headsets within two years, and 92% of existing iPhone users on 5G networks believe that lightweight have revealed they are interested in purchasing a mixed reality headset. Next-generation connectivity is critical to the metaverse. There are other aspects of the metaverse ecosystem that mobile service providers can explore or participate in.
The new 5G: The Next Wave report also highlights the impact on mobile service providers, introducing rich media and differentiated experiences in apps such as gaming, enhanced video and XR. Read the report’s findings here: Ericsson 5G: The Next Wave report.


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