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Metaverse entrepreneurs trying to make money on Meta’s Horizon Worlds

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A year ago on Friday, Mark Zuckerberg made a big bet on the Metaverse, announcing: change the name of his company From Facebook to Meta.

As a result of moving billions of dollars lost It’s easy to allow the panic of the “Metaverse Entrepreneurs” who flock to the company’s virtual world to make real money for his company.

But some are still not phased.

“It’s been an incredibly positive experience and one of the best of my life,” said the 47-year-old professional comedian and virtual comedy performer last year on Horizon Worlds, Meta’s flagship metaverse platform. says Aaron Sorrels, who founded the club.

Meta’s latest quarterly earnings report was published by the company’s Metaverse division. lost $9.4 billion No more this year. Zuckerberg said he hopes Those losses add up as he continues to work on building the Metaverse. investor concerns Overcome the lack of progress.

Horizon Worlds is reportedly struggling to acquire and retain users. wall street journal.

on thursday CNBC explained Meta’s ‘Amazing Collapse’ — Company valuations drop out of the 20 largest U.S. companies amid three straight quarters of declining revenues. (Meta did not immediately respond to CNBC Make It’s request for comment.)

These dire numbers haven’t dampened the enthusiasm of creators like Sorrels.

‘Good Engagement’ and Trust in Zuckerberg

Horizon Worlds may not have millions of users, but Sorrels says his Soapstone Comedy Club, where amateurs and professionals perform daily, has a relatively steady stream of people. I’m visiting

In the club’s final week, Sorrels said he welcomed a total of 15,000 users, who stayed an average of 20 minutes.

“It’s really good engagement and engagement with the club,” he says. ”

Audience members use meta Recently Added Monetization Tools It’s for making in-app purchases, including what Sorrels calls “applause credits.” For $9.99, you can also permanently add your username to Soapstone’s virtual ‘supporter wall’.

Sorrels shares in-app purchase revenue with Meta. almost 50% cut of those sales. Performers do not receive cuts, even from the applause credits.

Soapstone is not Sorrels’ main source of income. The Grand Rapids, Michigan-based comedian still puts on real-life comedy shows under the moniker.”unemployed alcoholic.”

However, he makes some money from the Metaverse. Sorrels declined to give exact numbers, but said his minimal expenses mostly included paying developers to help build the virtual experience.

“There’s been an incredible amount of personal investment over time,” he says.

Thanks to one person, Zuckerberg, for making such a promise. This billionaire’s vision of the virtual world and the $10 billion he spent developing the Metaverse in the past year “was absolutely mind blowing,” he says, Sorrels.

“These companies don’t just do it because they think it’s going to be something,” he adds. “They know it’s going to be something, so they do it.”

Live a full-time life in the metaverse

Some earn a full-time living in the Metaverse.

Alexis Dimas, a 37-year-old metaverse creator based in Santa Ana, California, says he joined Horizon Worlds in beta almost two years ago. He says he taught himself how to build “worlds” in virtual games using the platform’s developer toolkit.

Dimas, who is not a computer software developer by profession, has published more than 25 different worlds on Meta’s platform, from a karaoke-style singing competition venue to a venue called “Skybridge,” where virtual avatars walk across tall bridges. It is said that it has opened various worlds to the public. Himalayan mountains.

Each world contains an in-app purchase that goes to both Dimas and Meta. Dimas also advertises being a paid consultant to other Horizon World creators.

The money is enough for his “main source of income,” Dimas said, noting that it covers his rent and typical monthly bills, though he didn’t give exact numbers.

He also says he has not personally witnessed the user retention struggles reported on Meta.

“For as long as Horizon Worlds has lost users, I’ve never witnessed or seen it.”

Dimas says he understands some others Criticism of Horizon Worldsespecially those centered around cartoonish graphics, are considered inferior to those of other virtual platforms.

“fact [the avatars] no legsor whatever, it ruins part of the experience,” he says.

Still, Dimas says he’s optimistic that Meta will continue to improve the experience. Future products of tech giants It will attract more users in the future.

His livelihood depends on it.

Zuckerberg ‘Thanks for your patience’

on wednesday Meta Earnings AnnouncementZuckerberg told investors that Meta could weather its troubles and that investments in the Metaverse would eventually bear fruit.

“We bear the costs because we believe we will see greater returns over time,” he said, adding, “We appreciate the patience and believe that those who invest in us with patience will be rewarded.”

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