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Metaverse – The Reality Beyond The Fantasy

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Much has been said and written about the Metaverse in the past year or so. In fact, everyone seems to have a different idea of ​​what it is and what it means for our lives.

There are so many different opinions and views on the subject, and Apple CEO Tim Cook recently said one of the reasons he personally doesn’t think it will be: next big thing Because no one agrees on what it really is!

Mark Zuckerberg thinks it will revolve around virtual reality (VR), the headsets his company sells, and a sort of 3D version of Facebook where we all exist as cartoon avatars.

Advocate of web3 On the other hand, Model believes decentralized and blockchain-based platforms such as Decentraland and Sandbox are the future.

Perhaps somewhere in between these two visions lies perhaps the most successful model ever. Video game-oriented platforms such as Roblox and Fortnite were built long before the term metaverse became common, but they offer many of the core features of the model. This includes persistent environments and the ability for users to adopt a consistent identity (avatar) as they move between play, socialize, and shop.

My own view, as I wrote earlier, is that the most accurate thing I can say about the metaverse right now is that next level of the Internet. After all, this was also the starting point taken by analysts at Arthur D. Little, a global consulting firm, to determine the nature of the Metaverse. beyond fantasy.

blue shift

Recently, I attended a webinar by Dr. Albert Meige, Director of Reports produced under the company’s Blue Shift banner.

According to Meige, after talking to hundreds of technical experts, we’ve learned that implementations of metaverse ideas generally fall into one of three categories: consumer metaverse, enterprise metaverse, or industrial metaverse. rice field.

An example of a consumer application that actually exists today and illustrates the possibilities the Metaverse will unleash tomorrow is: VR experience It allows users to visit the Pyramid of Khufu in ancient Egypt.

“I was really blown away. You can visit the pyramids in a very realistic way with your own virtual guide, and also get perspectives that you wouldn’t be able to adopt if you were there, like removing blocks.” You can also adopt .When you go inside, you can see how all the rooms are connected.It’s an amazing experience.”

Businesses say they are impressed by companies using VR conference rooms and environments for staff training and internal activities. Forward-thinking organizations are realizing that this type of implementation allows them to understand the basics of deploying a VR environment without worrying about how it will affect the perception of their customers or the general public.

Such use cases represent today’s “virtual reality.” This is a pragmatic, focused view of the current metaverse rather than hype and fantasies about what the future will bring. In other words, the techno techno he likes to talk about, he eschews utopian and visionary ideas that, as Tim Cook points out, don’t always catch the eye of the general public. Interestingly, it turns out that not everyone thinks the idea of ​​spending more and more of our lives in virtual reality is a good thing.

Meige goes on to suggest that even within the industry, real-world (as opposed to fantasy) implementations of metaverse experiences can fall into these three categories.

For example, in healthcare, consumer applications include remote consultation, diagnosis and treatment. Then there are enterprise applications such as the Metaverse environment, where surgeons can be trained in procedures and learned to use new tools and processes. Finally, there are industrial applications.This includes digital twin simulations such as virtual human mind It can be used in drug and therapeutic trials to collect data without endangering live patients.

proto metaverse

Arthur D. Little’s report identifies the fact that most platforms in existence today (Meta Horizons, Decentraland, Roblox, and others mentioned earlier) are considered “proto-metaverses.” This is because they are decoupled from each other and far from full immersion. They help us get a sense of what the Metaverse might look like one day, but the actual next stage in the evolution of the Internet—what it will ultimately look like—is still some time away. It’s likely to be as transformative as the first Internet (World Wide Web) or the mobile Internet in 10 years or so, so when it does come out, we’ll know about it. .

“Without exception, new applications and business models have emerged in all areas,” says Meige.

“Having said that, we find that there are sectors today that are more keen on trying things out … the luxury goods business, for example.”

This line of thinking, like many of the other insights found in the report, makes sense when trying to predict what the metaverse will look like when we reach the point where it begins to affect us all. indicates that it cannot be regarded as I live As with the World Wide Web, mobile Internet, and social media, one thing is certain: when it does, it will be too big for anyone to ignore.

Meige says: The problem is how we capture them.”

You can do it click here Watch the full webinar with Dr. Albert Deige, Arthur D. Little’s Blue Shift Director. In it, we delve into the full impact of Augmented Reality (AR). AR is a metaverse technology that is often overlooked when compared to its cousin VR, but which may ultimately become more important to the way the metaverse evolves.

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