Quick take:
- Applications are intended for virtual footwear, clothing and sports equipment.
- Online retail store services featuring virtual goods are also covered.
- The trademark filing shows plans for custom manufacturing of real-world versions of digital footwear and apparel.
Nike has applied for three new trademarks for the new .Swoosh. metaverse A platform under Nike Virtual Studios that houses the sportswear giant’s virtual apparel, footwear and accessories.
The application was submitted on November 14th, the same day as the .Swoosh. announcedThree new trademark applications have been filed for Nike’s Swoosh logo, brand names “DOTSWOOSH” and “.SWOOSH”.
The platform allows community members to collect and trade Nike’s virtual creations and wear virtual apparel in digital games and immersive experiences, so trademark filings will cover footwear, apparel, hats, eyewear, bags and sports bags. , backpacks, sporting goods, art and toys. Accessories for use in online and online virtual worlds.
NFTs– Related goods and services covered by the new trademark application include video clips, photographs, music, data, visual effects, digital multimedia files, digital collectibles, and digital and physical footwear, clothing, hats, bags, Access to backpacks, masks, jewelry, sporting goods, digital animated and non-animated designs and characters, avatars, digital overlays, character skins, art, toys, and trading cards authenticated by non-fungible tokens on the blockchain network and digital use in offline and online environments.
Trademarks are used by downloadable virtual goods, digital collectibles, crypto collectibles, digital animated and non-animated designs and characters, avatars, digital overlays, skins, art, toys, trading card buyers authenticated by non-fungible tokens. and online marketplaces for sellers.on the blockchain network
Due to the utility of virtual products, hosting an NFT will protect the launch of membership club services by trademark, giving members access to exclusive digital and physical products and reward events, physical product creation programs, Enables access to digital or physical products such as clothing, shoes, etc. , bags, masks, toys, collectibles, trading cards, artwork and jewelry as part of giveaways, contests and rewards.
The trademark filing also shows plans for custom manufacturing of real-world versions of trading cards, digital footwear, and apparel.
In 2023, Nike will debut the first digital collection of .Swoosh, shaped by the platform’s community. Starting in the new year, users will be able to purchase his Polygon-created digital products with a credit or debit card. According to Fast Company, Nike plans to sell this digital sneaker for less than $50 a pair of his.
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