Home » Nike forges ahead into the metaverse, even as critics slam the virtual world as overhyped and eerily empty

Nike forges ahead into the metaverse, even as critics slam the virtual world as overhyped and eerily empty

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The company launched on Monday swooshthe online store for Nike Virtual Goods.

The new marketplace is the latest in Nike’s efforts to connect with consumers in virtual environments, even as questions remain about the future of the Metaverse and companies like Meta fail to generate returns on their multi-billion dollar investments. is a sign of

In a news release, Nike explained Swoosh as a “web3-enabled platform” that allows users to co-create virtual products with Nike designers, such as virtual shoes and jerseys.

The first virtual collection will be released next year. The company says it will be “made” by the dotSwoosh community. However, it is unclear to what extent users have control over product creation. Users will be able to create virtual products on the platform, some of which will be sold by Nike and creators may earn royalties.

Users can wear virtual goods in video games and other online environments. roblox.

This year, the company hired Ron Faris, who previously managed Nike’s hugely popular SNKRS app, In charge of virtual studio Oversee the creation of virtual products.

and Fast Company InterviewFaris explained that virtual sneakers are a way to bridge the digital and physical, a topic often discussed among Nike executives.

“When you look at this virtual product, you don’t just see a shoe or an important product, you see a product and a service or a set of utilities that go with it,” he said.

Analysts were generally positive about Nike’s Metaverse ambitions and acquisition of RTFKT, but sentiment around the Metaverse has shifted in the past few months.

Nike’s approach to the metaverse remains aggressive, unwavering, and purposeful. For now, the Swoosh platform remains in beta or testing. Nike is planning a more substantial launch next year.

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