Home » Nike Will Let People Design and Sell Sneakers for the Metaverse

Nike Will Let People Design and Sell Sneakers for the Metaverse

by admin

Nike’s domain says it exists to “ensure it is a safe and trusted space” where members can collect virtual creations such as “virtual shoes and jerseys.” What is clear is that the competitive structure, like the brand domain, protects the ultimate ownership of Nike and the oversight of its activities.

While there will be no avatars at launch, it is the brand’s goal to make the virtual products released on Swoosh wearable both inside and outside the platform. “You can imagine RTFKT avatars wearing our wearables, just like avatars in games they already play,” said a division of the virtual-focused brand launching in early 2022. says Ron Faris, VP/GM of a Nike Virtual Studios. sphere.

Of course, NFT studio RTFKT (pronounced “artifact”) Acquired by Nike Scheduled for December 2021, it’s no surprise that the “co-designed” virtual clothes will be ported to that platform. Other than this, there are no specific details regarding the interoperability of Swoosh items with other platforms and metaverses. In other words, wait and see.metaz Recent announcements Having legs on that avatar seems like an ideal opportunity for a virtual sneaker.

Nike already has a metaverse space (Nikeland) on Roblox, where users can buy and wear virtual goods using in-game currency instead of cash or virtual currency. Launched in November 2021, the branded virtual world has more than 26 million visitors, according to Roblox. Again, Faris doesn’t seem to know how Swoosh interacts with Nikeland. “I don’t have an idea exactly what it’s like,” he says.

By launching Swoosh, Nike may be creating its own virtual world that doesn’t need to rely on other platforms. Nikeland may be included in Swoosh, but interoperability must be front and center for it to succeed.this is the reason M-squaredthe Improbable division that builds the metaverse for third parties, requires clients to ensure that all virtual spaces are interoperable.

Nike isn’t the first high-end apparel brand to feature virtual products. Gucci is something of a pioneer. In 2021, the brand will launch Gucci Virtual 25, a digital-only sneaker that can be worn on his VRChat and Roblox, and created Gucci Town, an immersive space on Roblox where users can shop for other virtual Gucci apparel. The bet seems to have paid off: Roblox’s digital-only Gucci bag sold for more than the price of its physical counterpart (with in-game currency, of course). Our relationship with the metaverse has been strengthened.

Givenchy, Ralph Lauren, and Tommy Hilfiger also have space on Roblox to sell digital goods. And he said in June 2022, Balenciaga, Thom Browne and Prada will partner with Meta to create virtual products to sell in the platform’s new Avatars Store.according to bloombergthe metaverse market could reach $783.3 billion in 2024 from $478.7 billion in 2020, and virtual products will undoubtedly play a key role in this forecast.

Related Posts

Leave a Comment