Next month, Web3 technology company PolyientX will launch a platform designed to help creators with no coding background or knowledge of NFT technology reward their customers. Rewards include not only NFTs, but other items of value such as merchandise, digital merchandise, and event passes through custom-branded interfaces.
We have plans to add more reward types and customization options following the platform release. PolyientX describes it as the first platform of its kind.
Dig deeper: Salesforce Launches Pilot NFT Cloud
How is it different from codeless NFT generators? Given the lack of code generators for NFTs, we asked Nick Casares, head of product at PolyientX, what makes this product different.
“Most no-code solutions focus on helping marketers launch NFTs, but the PolyientX platform allows marketers to add utility to already launched NFTs. Brands are creating NFTs designed to unlock utilities such as redeemable merchandise, access to events, exclusive discounts, etc. Adding these types of utilities is a no-brainer for most. It is outside the scope of code solutions and typically requires custom development.”
The platform was also designed to address three specific pain points, he said.
- Educate customers and consumers about NFT technology.
- We work with you to create a full-fledged NFT strategy.
- Acquire technology partners to execute your vision.
“NFTs are becoming more mainstream, but the technology is still immature,” said Casares. “A successful marketer takes time to educate himself and partner with the best technology providers to help clients deliver his NFT projects as his Web3 space grows. are spending.”
why you care. It seems like just yesterday that NFTs (along with Web3 and the Metaverse) were weird and wonderful. But the future is coming soon. Not only are we seeing imaginative adoption of his NFTs by marketers and expanding use cases. We already see opportunities for non-developers to create and customize his NFTs.
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About the author
Kim Davis is MarTech’s editorial director. Born in London and a New Yorker for over 20 years, Kim started covering his software at Enterprise 10 years ago. His experience includes his SaaS for enterprise, digital advertising data-driven urban planning, and his SaaS, digital technology and data applications in the marketing space. Haymarket’s Marketing first wrote about his technology as an editor for The Hub, a specialized marketing technology website that later became a channel for his established direct marketing brand DMN. Kim joined DMN as Senior Editor in 2016 and became Editor-in-Chief, where he remained until January 2020. Before he worked in technology and journalism, he was the associate editor of the New York Times’ Hyperlocal He News. He previously worked at the site, The Local: East Village, as an editor for academic publications and as a music journalist. He has written hundreds of New York restaurant reviews on his personal blog, and from time to time he is a guest contributor to Eater.
