The top tier of England’s professional football league, the Premier League, is poised to expand its exposure to Non Fungible Tokens (NFT) through a potential partnership with NFT fantasy football game Sorare. Year.
The cooperation will be discussed today at a meeting of club executives and company representatives, British broadcaster Sky News. reportUnder a potential multi-year deal, 20 Premier League clubs will let fans purchase NFTs containing digital depictions of top athletes such as Manchester United’s Cristiano Ronaldo, Tottenham Hotspur’s Harry Kane and Manchester City’s Erling Haaland. make it possible.
An industry source with knowledge of ongoing negotiations said the negotiated deal with Sorare would replace a deal with ConsenSys that was due to be signed earlier this year. ConsenSys had been trying to renegotiate the deal at a lower price following the drop in his NFT price this year. However, Premier League club officials said they had been informed that a deal with Solare would bring the 20 football club into better financial shape.
Sorare is an NFT-based fantasy football manager game that allows users to play, acquire, buy and sell player cards as part of an immersive global gaming experience. It allows users to build and manage their dream team and sell top his players for money.
The latest development comes shortly after Sorare secured a significant amount of funding from investors to fund further development. In late January 2022, a funding round led by Japan’s SoftBank injected about $680 million into the Paris-based company.
In addition to the Premier League deal, Sorare’s other plans include offsetting the company’s inevitable carbon footprint by the end of this year, with a long-term goal of achieving net zero emissions by 2025. is included.
“In July 2021, we reduced the company’s carbon footprint by 99% by moving the majority of transactions within the Ethereum blockchain to the more efficient Layer 2 network. Our long-term goal is to: Aligning our decarbonization efforts with our long-term net-zero strategy,” the company said. statement.
With this in mind, last month the Paris-based company announced a partnership with Plan A, a carbon accounting, decarbonization and ESG reporting platform, as part of its “long-term sustainability strategy.” announced.
At the same time, another deal signed by the Premier League and NFT business Dapper Labs is also reportedly in negotiations.
