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Visa is going full crypto based on its latest trademark applications

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(Kitoko News) – Financial services giant Visa is reportedly considering developing a digital wallet for its customers based on two trademark applications filed with the United States Patent and Trademark Office (USPTO) on October 22nd.

record show The Visa International Service Association has trademarked the famous VISA logo, known as the “Character Mark”, to allow users to “view, access, store, monitor, manage, transact, transmit, digital currency, virtual currency, cryptocurrency, digital and block Receive, send and exchange chain assets and non-fungible tokens (NFTs).”

The application went on to list various activities the company is considering for using the character mark.

This suggests that Visa is exploring options in the Metaverse and wants to make sure it has all the paperwork in place to market its brand to visitors in VR.

The second filing Further detailing the company’s intentions in the digital assets sector, all types of transactions on blockchain networks, including “secure electronic cash transactions and electronic cash transmissions over public computer networks to facilitate e-commerce.” indicates that you are asking for permission to promote

The payment processor also aims to provide “cryptocurrency payment processing services and cryptocurrency exchange services featuring blockchain technology.”

As public interest in eSports and Play-to-Earning (P2E) continues to grow, Visa is working to bring these up-and-coming We want to be able to enter the market in the field of Virtual world competitions, events, activities and games. “

The company also said it has “moved to using digital wallets and blockchain technology by offering digital wallets that allow customers to store their account information, create POS transactions, and access coupons, vouchers and voucher codes. We aim to help the general public in the quest to earn loyalty and financial rewards that can be credited to their accounts via retail store rebates and cashback systems.”

This simplifies things by making it easier to manage all your rewards and loyalty programs in one place.

The new application is part of Visa’s long-term commitment to the cryptocurrency sector and is slowly gaining adoption on a global scale. In October 2021, before acquiring one of its popular CryptoPunk NFTs, Visa announced the launch of its NFT program to “directly understand the infrastructure requirements for global brands to purchase, store and utilize NFTs.” Announced.




Recently, some of Visa’s competitors have also made moves in response to growing interest in blockchain technology and cryptocurrencies, including PayPal and Western Union.

Just last week, Western Union filed a similar trademark application It aims to provide various services such as managing wallets, exchanging digital assets and commodity derivatives, issuing tokens of value, providing brokerage and insurance services.

And it’s not just large multinational payment providers that are seeing increased interest in services related to cryptocurrencies, NFTs, and the Metaverse.

according to data By 2022, the USPTO expects more than 4,600 trademark applications containing or related to NFTs, over 4,600 trademark applications for the metaverse and/or virtual goods or services, and We have received over 4,300 digital trademark applications. or cryptocurrency products or services.


Disclaimer: The views expressed in this article are those of the author and may not reflect the views of the author Kikko Metals Co., Ltd. The author has made every effort to ensure the accuracy of the information provided. However, neither Kitco Metals Inc. nor the authors can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation of an exchange of commodities, securities or other financial instruments. Kitco Metals Inc. and the authors of this article accept no liability for loss and/or damage resulting from the use of this publication.

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