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What Happens When You Connect NFTs to Luxury Goods?

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In this interview at Web Summit 2022, we spoke with Pierre Nicholas Herster, CEO of Arienne. arienne creates luxury NFTs that allow owners to verify their products and even allow anonymous ownership transfers, allowing brands to maintain verified ownership long after the initial purchase. so that you can keep in touch with people. This system has been in development for a long time, but it actually works and has been adopted by many high-end partners.

You can watch the full interview above or read the automatic transcript below.

automatic transcript

John Biggs:

I’m John Biggs. I am currently attending the Web Summit. I’m talking to her CEO of Arienne. Is that how you pronounce it exactly? So tell me what’s going on inside your company? I’ve heard of it. I’ve heard it for a long time. Can you please explain what you guys are doing? And talk about what is happening now.

Pierre Nicholas Herstell:

First, it shows the vision. Arienne is a reference to Link in Greek mythology. Fundamentally, we believe that tokens become the link between brands and communities, helping people escape the labyrinth of the centralized internet and helping them get back together. Get your data and tie it directly to your brand. They love the organizations they support and basically offered them the possibility to travel seamlessly over the internet under their control. We started by building a protocol, an association to manage it. In this association, brands, Montclere, Brantling, Richemont Group and many others are members of this association and help build this common interest. Additionally, we have built startups and software-as-a-service solutions to help these brands easily use the protocol without having to deal with the complexities of blockchain.

John Biggs:

So the goal is to put almost everything on the blockchain. right? Buy this watch and get a virtual NFT. version, watch, how does it work specifically?

Pierre Nicholas Herstell:

Yeah that’s our primary use case. The most organized opportunities for brands with three use cases are digital products, what we call passports. If you buy a good one, you get his NFT that comes with it. This NFT comes with all information about your item. But it’s also a link to a universal service that enriches your owning experience.This is my watch NFT. Click here for the serial number, movement history at the time of acquisition, and repairs performed this summer. But the coolest thing is that it can be generated in seconds. QR code. His unique QR code as proof of his possession. Anyone can scan any phone to make sure the proof is valid. This is basically proof of ownership of this asset. I can connect my wallet to prove I own it. You can show this treatment code at any time to enter the event. This is the coolest part where brands can potentially message me within your wallet without collecting any personal data and without knowing anything about me. Just send a message to my wallet address telling me everything that is recorded inside the token. It works very well with high fashion handbags, jewelry and all kinds of fine wines and spirits. Appliances, cars and brands can also tokenize memberships, participation and experiences. You can issue tokens that can show the world that you are recognized. for that. We put up a series on Tiger Global in his March. Well, we have 50 clients now. We work with L’Oréal, Richmond, Montclair and many other brands.

John Biggs:

Is there an opportunity for companies like H&M to use you guys? Do you think it will work or is there something else?

Pierre Nicholas Herstell:

I don’t know. I don’t think it’s in such a low price range.I don’t know what kind of organization the object will need.

John Biggs’ work has appeared in The New York Times, Gizmodo, Men’s Health, Popular Science, Sync, The Stir, and is the author of multiple books including Black Hat and Bloggers Boot Camp. He is the unofficial editor of Grit Daily.

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